This is an excellent resource with some free tools, andis absolutely right; the first thing you do is be a person of VALUE for the contact you want to cultivate. That’s how magic happens!
Remember that your book is NOT the news. What makes you interesting to the press is that you can serve their viewers/readers. Anyone in the media needs good stories. A million books come out each year, so you want to know why someone should care about what you’re doing.
Thanks tofor these excellent resources. Please be sure to read the post and use at least 1 of the tools.
Which shall you use first? Join the conversation and share your insights.
Follow your B.L.I.S.S.!
Reshared post from +Brigitte Lyons
No where is it written that only PR pros and publicists can connect with reporters. They love hearing directly from potential sources, who can tip them off to cool new products, budding trends and provide last-minute quotes when they’re rushing to meet a deadline.
Here’s a round-up of our favorite free tools to make sure that source is you!?
B : Our 5 Fave #FreeTools for Building Relationships with the Media
When Maggie and I started working in PR, we didn’t have all that many options for building relationships with journalists. We used a combination of emails, phone calls and even fax to send in story ideas, and we attended events in the hopes of informally connecting with journalists covering our clients’ industries. In just the last five or six years, it’s gotten so much easier to connect with journalists. New tools are constantly being developed,…
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How Can I Develop Relationships with the Media?