Book Marketing Coach: Looking for Book Marketing Ideas? How to Remember What You Already Know

Awakened Author Lasse Rouhiainen, international best selling author of Smart Social Mediaand 101 Video Marketing Tips and Strategies for Small Business does well with his books but is always looking for the next great book marketing ideas.

He just asked me if I had read yet another of the myriad book marketing books. I tend to review them when I have read them, since I work with authors, and I had not read this particular book.

But I found a deeper question in his question, and this is what Premium Members received on this week’s live call.

Are you constantly looking for the next great thing that will magically turn into results?

Many people have what I call BSO Syndrome – “bright shiny object symdrome” – which is to say, looking for the next great thing, then the next, then the next.

Being a lifelong learner who KNOWS you don’t know everything is great. Yet there is a fine line between lifelong learner and grasping for the next BSO.

One of this week’s teachings was about remembering and using what you ALREADY know when it comes to book marketing ideas or anything else. Here are some examples of ways to get better results with your book promotions by better using the acres of diamonds at your feet.

Tap your current network.
Ask your customers what they want.
Do a survey.
Ask questions in groups you’re already in.
Be a media resource.

This is just one of the areas around which Awakened Author Adventure Premium Members received guidance this week.

Premium Members approach their books in a holistic way, focusing on each of the 5 areas of author success in the BLISS Butterfly System.

This incremental improvement ensures you are not putting all your attention on 1 aspect of your author adventure to the detriment of all else.

I only wear the book marketing coach hat part of the time, because there is so much more to being an author with a powerful message and mission!

Each weekday, Premium Members also get a brief action-oriented and inspiring message. One of this week’s messages shows how to get over the mindset block that “it’s HARD.” Here are this week’s Premium Member Audio Messages.

Get over feeling “it’s hard.”
Breaking the blinking cursor curse
should I Enroll My Book in KDP select?
*best Book Marketing ideas
selling vs serving

Download and Listen to the Call NOW

If you are a current Premium Member, simply login and you will instantly be able to listen to this week’s call plus get the link for next week’s call.

Not a Member yet? Begin your 7-day free trial Awakened Author Adventure Premium membership right now and you can be getting help on the next live call and much more. Join free now at www.WriteOnPurpose.com/adventure.

Follow your bliss!

Ronda Del Boccio, the Story Lady

bestselling author, mentor and speaker

Read the original here:
Book Marketing Coach: Looking for Book Marketing Ideas? How to Remember What You Already Know

Inspirational Thoughts |

April 19, 2013

| by Ronda Del Boccio ("The Story Lady")

Book Marketing Coach: Can I Build Buzz for My Book While Still Writing?

Book Marketing coach Shares How to Buzz Your Work in Progress!

Far too many authors think that the time to build anticipation and buzz for your book is AFTER it’s published.

NO – the time to start building anticipation and buzz is while you’re still writing it! The following article makes an excellent point, and I hope you will take heed AND take action!

Building Buzz Before You Publish

Posted by CreateSpaceBlogger on Mar 11, 2013 5:09:04 AM

Do you have an idea for your next book? If not an idea, maybe you just have that itch to start writing another book. Either way, idea or itch, now is the time to start talking about it online. This is your opportunity to build buzz and anticipation.

Writing a book is a gut-wrenching, life-affirming, tear-producing, spine-tingling, smile-launching struggle. It’s a process that can leave you feeling elated on Tuesday and bring you crashing back to reality on Thursday. That it will have its ups and downs is as sure as the sunrise.

But that process gives authors an opportunity to breathe life into a book before it’s published. It makes the book more than a book; it makes it a journey. You can take that journey with your readers by talking about the ups and downs on your website, blog, or social media.

Those who follow your path likely will be anxious to reach the destination and read the published product. Plus, the journey might be something they share with their friends and family, which can lead to even more readers awaiting your book.

I’m not talking about revealing plot points and twists or any other essential story elements. Talk about the story in broad strokes. This is more about the creative process as a whole.

I’ve even seen authors put out technical questions about science and history that are crucial to their stories. They involved the readers in the actual creation process.

Keep in mind, however, that there is a danger of saturating your readers with too much inside information, so you want to be careful and not bury them with details. Give them just enough to keep them interested.

For the most part, you want to give them a peek inside without giving them a full-fledged tour.

Don’t miss this opportunity to build pre-publication buzz. Take your readers with you on your writing journey!

-Richard

Richard Ridley is an award-winning author and paid CreateSpace contributor. See original article source

The best point in the article

“They involved the readers in the actual creation process.“

The more a reader is involved, the more she is engaged and invested in the journey, and the more likely she is to buy the book.

Expand Your Reach

One of my favorite tools helps an author expand your reach. When you write an article on your blog, you want people to read it. And not just the people who already know and love you, but people who are your ideal reader but don’t know you yet!

Social Buzz Club has a free level that empowers you to share good stuff with your network from other people and also to have them share yours.

It’s a great community, and I’ve gained new readers, new friends and loads of good shares by being involved.

I upgraded so I can share directly to my Facebook page.

Join Social Buzz Club Free now at www.asktsl.com/buzz It makes book marketing so much easier!