How can you write dynamic web content for your home business?
After all, Rose was a good writer. And John knew everything there was to know about converting a regular bicycle into a hybrid with motorization.
It looked like a match made in heaven!
And it might turn out to be the perfect solution if John were let go from his job, a distinct possibility with all the downsizing going on. Sure, the company would offer him a severance package – he’d see them offer that to other engineers – but the severance money would run out, and he would need a new source of income.
And at his age, the job market didn’t look promising.
So he and Rose got busy creating a site. Someone advised them to set up a blog instead of a static site so that visitors to the site could leave comments and ask questions John could answer.
John found a bike conversion kit manufacturer with an affiliate program and signed up to make commissions on sales. With some help from their grandson, he and Rose put up a sales page and a Paypal button.
John wrote the posts, and Rose edited them. They used a free theme that allowed them to put photos up, and posted twice a week.
It didn’t take long to see that their dynamic web content was not doing the job. They weren’t impatient, mind you – they had heard that it takes time, so the fact that there weren’t any sales the first month didn’t bother them.
The second month went by, and still no sales. No comments or questions, even.
By the end of the fourth month, with his continuing employment prospects at his company looking ever bleaker, John grew concerned. They were going to have to do something to attract more people to the site and to make sure that a significant percentage of those who did visit it saw the value in buying the kits.
Now when John sat down to write, he felt conflicted. He knew he didn’t know how to create effective web copy, and Rose didn’t know enough about the Internet to help.
What could they do that would make a difference?
Rose and John talked it over, and Rose agreed to enroll in an Internet marketing course.
Here are some of the things she learned that ended up making a big difference for them. They can make a difference for you, too:
- Your web publishing content has to catch the attention of both your target market and the search engines.
- Of these, the primary audience is the real live person who has a perceived NEED, a PROBLEM you can solve.
- Your first challenge is to figure out what problems or needs your product or service can resolve.
- The next step is to attract visitors to your site by putting yourself so firmly in their shoes that you know what words they will type into the search engines to find your solution to their problem.
- Next, you must write dynamic web content that gets them to stay on your site long enough to know that you understand their need, that you have the solution, and that you will treat them right.
John had been writing blog posts about the joy of biking and how to convert a bike to a hybrid. He was thinking like a biking enthusiast.
As a result of what Rose was learning at school, he and Rose began thinking instead from the point of view of a person who had a problem a bicycle conversion kit could solve
Why would anyone want such a kit? That was the question, Rose’s teacher said. There were a variety of possibilities.
John’s problem had been back pain that kept him from riding his bike. Someone else might just be looking for exercise that was not too tasking. Or to avoid traffic jams on trips to the market. Or to save money on gas.
These were approaches to reaching his market that he would never have thought of had he not started thinking like his prospective customers.
Okay, so that’s how you get the people. Now, what about the search engines?
- Find words or phrases (keywords) that your audience frequently types in and for which competition from other sites is relatively low.
- Fortunately, there are tools you can use to help you with this. WordTracker is one. Market Samurai is another. Both are well respected. Expect a bit of a learning curve with whichever one you choose. (These are paid tools, but they’re not overly expensive. You can use Google for free, but it tends to be considerably less accurate.)
Once he started addressing the problems people had, using the keywords they would type into the search engines to find their solutions, John was happy to see the number of visitors to his site increase considerably. He began giving them reasons to come back, and sales happened. Like magic!
By the way, John still has his job. And he and Rose are feeling a lot easier about the future, no matter what happens there.
For You: Are you writing content for your web site, articles, or a book?
Enter your email address in the yellow box at the top of the sidebar on this page and I will send you a free gift to help you create a simple ebook to support your business.
And click here: Write the Lead Out for seven professional secrets that will lighten up your writing and keep your reader’s eyes glued to your page from start to finish.
Hint: This little ebook is especially valuable if you’ve already written your copy. As Samuel Clemens often said, “There is no such thing as good writing, only good rewriting!”
NOTE: In over 25 years of helping people with their books, my clients have voiced the same issues time and again. Many of my blog posts are composites of their stories to assist you in the realization of YOUR dream of writing your way to prosperity!
Chiwah Carol Slater, MA
Ambassador of Author’s Purpose
Founder, Write Your Way to Prosperity
Founder, Word Weaver 4 U
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